How do people shop for jeans and denimwear?
Exploring jeans and denimwear search, selection, and purchase
Keywords: Generative research, mixed-methods, survey design, diary study, thematic analysis
How do people shop for custom promo products?
Researching the customer experience on our client’s website
Keywords: Evaluative research, observational task, usability testing, task analysis, thematic analysis
How do UX professionals conduct research?
Researching the UX research process
Keywords: Generative research, competitor analysis, task analysis, thematic analysis, social media research, personas